Saturday 3 October 2015

More Than Coffee: The Secrets of Starbucks’ Success by Can Akdeniz.

This short book tells of the success of Starbucks and how the company works. It explains very well how the market works and how to manage and motivate staff. This is a very good look at a successful business and reading this book you can see why Starbucks is so successful. It tells you how they have got the little things so right that Starbucks have created a third place, a destination where you strive to go to because the whole experience is so good.

For a business book, this is very easy to understand as Can talks you through the business as an expert. I enjoyed reading this book because it is so nice to understand why some companies succeed while others fail. I finished this book and could see clearly why Starbucks has become the best coffee shop on the market. This was a very informative read that was focused on highlighting the nuts and bolts that make things work so smoothly and well. Starbucks are number one and this book tells you why. When you consider the shortfalls of the rivals to Starbucks, you think their managers should read this book so that they can get things right! Can has got his book right in revealing these successful business ideas and I shall vote it the top score of 5 stars. His book is as good as the coffee in Starbucks and would be a great read in your third place. It all makes sense to me and I kept nodding in agreement as I read through this short eBook.

More Than Coffee is available as an Amazon Kindle eBook and was written in 2014.

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